![]() More than any other generation, Gen Z are plugged into digital technology in a big way - and they’re savvy to all of its nuances, tricks and opportunities. Fast Company said it best, "Their supposed entrepreneurialism is actually more of a survival mechanism than an idealist reach for status or riches." While some may enjoy the idea of working for themselves, most are " risk-averse, practical, and pragmatic". Having watched Gen Y struggle to gain financial independence in a tough housing market, burdened by student debt, 64% of Gen Z have already started saving for the future.Īware of the challenges that lie ahead in the changing world of work, Gen Z are ahead of the game when it comes to preparing for their careers and 17% of Gen Zers want to start their own business and employ others. Contrary to ideas that they’re just banking on their parents to carry them (potentially driven by perceptions of the ‘unprepared, selfie taking’ Gen Y) Gen Z are self-starters, already thinking about what they need to do now to succeed in future. Growing up in a decade marked by a financial recession, Gen Z are more cautious and pragmatic than their Gen Y predecessors with a greater sense of responsibility. Here’s the basics on what you need to know about Gen Z: These highly individual, entrepreneurial, globally connected, digital natives, have high expectations of the world they’re stepping into - and of themselves. We spend a lot of time talking and thinking about millennials…īut there’s another generation already leaving high school and finding their way in the world.īorn between 1995 – 2009, Generation Z make up about 20% of Australia’s population, and almost 30% of the global population.
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